Xhadow Media and GIGABYTE Show What Local AI Can Create with Sanvii
We're excited to share our new campaign with GIGABYTE: a look inside the local AI workflow that brings Sanvii, Xhadow Media's virtual influencer, from an idea to a finished film.
Created around the GIGABYTE Radeon RX 9070 XT GAMING OC 16G, the campaign takes a different approach to a product story. Instead of simply describing what a GPU can do, we used the same on-device creative workflow to show how Sanvii is made—through language, image, 3D and video generation working together locally.
A campaign built on the workflow it celebrates
The film follows Sanvii through the stages of her creation: a 3D wireframe, AI-assisted ideas and dialogue, image generation, outfit exploration and video synthesis. Every step was designed to make the local AI process visible, turning technical capability into a story that creators can immediately recognise.
At the centre of that workflow is the Radeon RX 9070 XT GAMING OC 16G. Its 16GB of memory, 128 AI accelerators and 4096 stream processors support the kinds of workloads modern creators are increasingly bringing on-device—from local language models and image generation to rendering, editing and AI upscaling.
Why local AI matters to creators
More creators are choosing local AI workflows for control, predictable performance and the freedom to work with sensitive or proprietary material without sending each generation to a remote server. Open-source models have made the workflow more practical, while capable creator hardware has made it more accessible for serious production.
For the Xhadow Media team, working locally means we can keep the creative process close: develop concepts, iterate on character details and build production-ready visuals in a connected workflow. Sanvii is a working example of what that can look like when the technology is shaped by a clear creative direction.
Sanvii meets a new generation of creator hardware
The campaign reel has crossed 500,000 views in under two weeks, opening up conversations around local model setups, memory management and practical AI production. That response is exactly what we hoped to create: not just attention for a product, but curiosity about what creators can build when powerful tools stay in their hands.
Watch the campaign on Instagram and follow Sanvii as Xhadow Media continues to explore the future of AI-led storytelling.