Xhadow Enters SaaS with Klick.ing

Xhadow Media is moving into software. Klick.ing is a link-in-bio builder, a page at klick.ing/username that you actually design rather than fill in, with a URL shortener and QR codes folded in behind the same login.

Most link-in-bio tools give you a stack of grey buttons and a colour picker. That is the part Klick.ing set out to beat. The page is built from blocks you arrange yourself, it can be sectioned, gated, decorated and measured, and the goal throughout is that a page made in five minutes still looks like somebody made it on purpose.

Everything on the page is a block

A block is a self-contained piece you drag into whatever order you like. There is no cap on how many you add, on any plan. Nine kinds cover the whole page:

Link — a title and a URL. This is most of what most pages are made of.
Text — a heading with no link, for labelling a section so a wall of links stops reading as one undifferentiated blob.
Separator — visual breathing room between groups. No text, no link, just space.
Embed — paste a YouTube, Google Maps or Spotify link and get a real preview card instead of a text link.
Banner — a full-width image block for the thing you are actually promoting this week.
Grid Banner — up to nine image tiles in a grid, each with its own title, link and picture. Built for a product shelf or an episode list.
2-Column Banner — two image blocks side by side, for when one is too few and nine is too many.
Group — a labelled section of links.
Group Navigation — the filter row that makes those groups switchable.

Any link or embed can render two ways. Button is the compact row. Featured blows the same link up into a full image card with your own banner photo. The advice from Klick.ing's own guide is worth repeating: use Featured on the one link that deserves the real estate, not on all of them, because if everything stands out nothing does.

Groups: one page, several audiences

Groups are the answer to the page that has to serve more than one person. Put your shop links in one group, your music in another, your press kit in a third, and the Group Navigation row turns them into filters at the top of the page. Visitors tap the section they came for instead of scrolling past everything they did not.

It is the difference between a page for followers and a page that also works for a brand, a promoter and a journalist without becoming three pages.

Grids for people selling things

The Grid Banner is the block to reach for when the page is a storefront. Up to nine tiles, each carrying its own image, title and destination, laid out as a grid rather than a queue. Product drops, a merch shelf, a video back catalogue, a set of course modules: things that are browsed rather than read top to bottom.

Clicks are attributed per tile, so you find out which of the nine is doing the work and which one is decoration. Reordering the grid does not scramble that history, which sounds obvious until you have used a tool where it does.

Badges, locks and highlights

Three add-ons work on any link, stacked or alone.

Badge — a small text tag beside the title. NEW, 50% OFF, SOLD OUT. Cheap attention, zero design effort.
Password lock — visitors need a code to open it. Good for early-access drops, private communities, client deliverables, or anything you would rather was not indexed. Codes are hashed, so not even we can read them, and a lock stays enforced on every plan, including after a downgrade. That is a security property, not a feature that expires with a subscription.
Highlight — an animated treatment so your most important link is physically impossible to scroll past. Glow, shine, wiggle, bounce, or a marching-ants border.

Same rule as Featured: highlight one link, maybe two. A page where everything glows is a page where nothing does.

The housekeeping that quietly saves the most time

Links can be toggled inactive instead of deleted, which is what you want for a seasonal drop that will be back in three months, and it keeps the click history attached. Every block has a duplicate button that copies its title, URL, badge and settings into a new block right above it. Everything drags into any order. A page's whole visibility can be switched off in one place, and there is a sensitive-content gate for pages that need one.

The dashboard itself comes in two densities, Chill and Beast, depending on whether you want breathing room or everything on screen at once.

Design: where a link-in-bio page usually gives up

Over forty themes ship with the builder, plus curated templates designed as complete looks rather than colour swaps. On top of a theme you get five avatar layouts, colour and font overrides, panel styles, four social icon row styles (minimal, filled circles, outlined circles, or frosted glass), preset and custom wallpapers, and stickers.

Stickers are the one that changes how a page reads. Unlike everything else in the editor they do not sit in the link list, they float over it, placed, resized and rotated wherever you want. That floating layer is most of the difference between a page that looks designed and a page that looks filled in.

Every font is available on every plan, free included. That is deliberate: fonts cost nothing to serve, and they are the cheapest way for a free page to stop looking like every other free page.

Insight, for reading the page without a data science degree

The Insight tab covers views, clicks, click rate, clicks per link and clicks per social icon, with a trend chart, a device breakdown, top countries, referrer sources and a ranked table of links, over a 7- or 30-day window. QR scans, short-link traffic and media kit views are counted separately rather than being quietly folded into one flattering number.

The shortener and the QR codes come with it

The two tools people usually buy as separate subscriptions are already inside. Short links get custom back-halves rather than random strings, so you hand out klick.ing/spring instead of a jumble of characters, and they carry UTM campaign tags and optional password locks.

The one worth planning around is the dynamic link. A QR code made from one encodes the link, not the destination, so ten thousand printed flyers stay correct after the campaign changes. Print it once, repoint it whenever. Codes can be scan-tracked, so you also learn how many people actually pointed a camera at the thing. Both the shortener and the QR generator work with no account at all, if you just need a code and you need it now.

Several pages, and the agency handoff

You can run more than one page from a single login, each with its own username, design and analytics, and switch between them from the dashboard. A client can invite an agency to edit their page without ownership ever moving, and access is revocable. A page you have been added to does not count against your own page limit, so managing a client costs an agency nothing from their own allowance.

A media kit with numbers a brand can check

Currently in beta, the media kit is a brand-pitch page at klick.ing/username/media-kit covering audience, rates and past work. What makes it useful is that the view and click figures on it are measured by the platform rather than typed in by the creator. It is the one part of a pitch a brand does not have to take on trust.

Where we stand on your data

Klick.ing does not sell data and does not profile visitors. Analytics are aggregate only, meaning device type, country and referrer, and nothing that identifies the person who tapped the link.

The ads on free pages are Klick.ing's own. There is no third-party ad network and no external ad SDK involved. Advertisers receive impression, click and demographic aggregates, never user data.

Why Xhadow is building this

Xhadow Media has spent years running campaigns, e-commerce accounts and creator work for other people, which is a good vantage point for noticing which small problems keep costing everyone money. A link-in-bio page nobody can make look right is one. Reprinted collateral is another. Klick.ing is the first Xhadow product where the customer is the person using the software rather than the brand buying the campaign, and it will not be the last.

Support is a real person at klick@xhadow.in, usually back within a business day or two. No ticket queue, no chatbot.

Try it

Klick.ing is live now at klick.ing. The free plan is permanent rather than a trial and does not ask for a card, so you can claim a username and build the page before deciding whether any of it is worth paying for. Which features sit on which plan is laid out on the plans page.

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