Turn your data into decisions.
Analytics set up properly, dashboards people actually open, and research that answers the question you asked.
What we solve
Most businesses collect plenty of data but rarely see it clearly. The numbers exist in four tools, disagree with each other, and get assembled by hand the day before the review.
We set up analytics, build dashboards and run research so leaders can act with confidence, starting from the decisions you need to make rather than from everything that could be measured.
Where we do the work.
Business Dashboards
Power BI reporting for sales, marketing and operations, in one place instead of four.
- Dashboard build
- Data connections
- Editor handover
Web & Marketing Analytics
Google Analytics 4 set up so the tracking is right before anyone reports on it.
- GA4 setup
- Event & conversion tracking
- Reporting views
Market & Consumer Research
Category, competitor and audience research, scoped to a decision rather than to a page count.
- Research plan
- Findings report
- Recommendations
Performance Reporting
Recurring reports tied to the KPIs the business is actually run on.
- KPI definitions
- Reporting cadence
- Recurring report pack
How an engagement runs.
Audit data
Find out what is being collected, what is trustworthy, and what is quietly wrong.
Define KPIs
Agree the handful of numbers the business is steered by, and what each one means.
Build
Dashboards and tracking built against those definitions, not around them.
Review & Refine
Sit in the first few reviews and cut whatever nobody looks at.
Work that starts further along.
Xhadow Insight Dashboards
Ready-to-configure reporting templates, so a dashboard starts from a working structure instead of an empty canvas.
A configured dashboard on your own data, in materially less time than a build from scratch.
Recent engagements.
[CLIENT] moved from monthly spreadsheets to a live reporting view
Questions we get asked.
Yes, and that is the usual starting point. The audit step exists to find out what is already there and what state it is in before anyone builds a dashboard on top of it.
Yes. Where tracking is missing or misconfigured we set it up properly first, because reporting built on bad tracking is worse than no reporting.
Dashboards refresh on a schedule agreed with you, and recurring report packs run to an agreed cadence. Both are set during the build rather than negotiated later.
You do. They are built in your own environment on your own accounts, and we hand over with training so your team can change them without us.